Debt Service Levy Transfer Vote
Public schools are being examined with much more scrutiny than ever before. Remaining transparent and eliminating misinformation is essential, especially when you’re directing people to the ballot box.
Our campaign to pass a Debt Service Levy Transfer was centered around educating our community through town halls, infographics, paid mailers, flyers and email marketing. Through our marketing efforts, we successfully passed our levy transfer with 70.6% of the vote (10,029 YES votes/4,181 NO votes).
Starting Early
We started early, educating our staff on the debt service tax levy and giving them the accurate information about the upcoming vote. We planned community touch points and our decided on messaging for the campaign.
Content Creation
With the help of our district’s finance pros, we developed digestible ways to decimate information about a debt service levy transfer. What is it? What does it do? How does it affect the voter? We hosted webinars and created flyers, infographics, newsletters and social posts to educate our community.
Don’t Overdo It
As the voting day approached, we monitored our feedback closely to see what adjustments we needed to make. It was quiet. We decided dial back on messaging about taxes and promote the successes of our district. We added the faces of our employees to messages about early voting and registration. It was clear our messaging was a success when the votes were tallied.
Debt Service One Pager
This one pager was distributed to community members at town hall events to more clearly illustrate what a levy transfer entailed. Although it often accompanied an educational event, the flyer was designed to stand alone as a one-stop educational document.
Evan Sanders 